DLF has seen significant sales momentum in Gurugram, where its previous projects have sold out rapidly. Privana South, launched in January 2024, saw all 1,113 apartments sold in just three days, generating Rs 7,200 crore.
DLF Ltd is set to invest Rs 5,500 crore in a new luxury housing project, ‘DLF Privana North’, located in Gurugram, reported news agency PTI. This expansion comes as part of DLF’s ongoing focus on the booming high-end residential market in the region. The project is part of a 116-acre township and represents the company’s third major venture in this segment following the successes of Privana South and Privana West.
DLF has seen significant sales momentum in Gurugram, where its previous projects have sold out rapidly. Privana South, launched in January 2024, saw all 1,113 apartments sold in just three days, generating Rs 7,200 crore. This was closely followed by Privana West, which successfully sold 795 apartments within 72 hours, achieving Rs 5,590 crore in sales. The new project, Privana North, aims to replicate this success with over 1,150 premium apartments across 18 acres in Sectors 76 and 77.
The upcoming launch is crucial for DLF as it strives to maintain its impressive sales performance. In the fiscal year 2024-25, the company reported record sales bookings of Rs 21,223 crore, a 44 percent increase from the previous year. For the current fiscal year, DLF has projected sales between Rs 20,000 crore and Rs 22,000 crore, relying on the sustained demand for luxury properties.