Birla Arika, a luxury residential project, is spread across 13.275 acres and has a development potential of 2.4 million square feet with seven high-rise towers planned. The project is located off NH-48 at Sector 31 in Gurugram.
Birla Estates Private Limited, a wholly owned subsidiary of Aditya Birla Real Estate Limited (formerly Century Textiles and Industries Limited), announced record sales of approximately Rs 3,000 crore in its Birla Arika project in Gurugram, the company said in a regulatory filing on March 26.
The luxury residential project is spread over 13.275 acres (5.372 hectares) and has a development potential of 2.4 million square feet (msf).
The project is located off NH-48 at Sector 31 in Gurugram and will feature seven high-rise towers of 40 to 41 storeys. It will be rolled out in two phases, with Phase I launching four towers comprising 322 residences, the company said.
The project offers two residences per floor, 4 BHK homes spanning 4,200 sq ft (390.19 sq m), and a dedicated 1-acre forest zone.
K T Jithendran, MD and CEO of Birla Estates, said that Birla Arika’s launch success is a testament to the company’s growth ambitions.
“Birla Arika is our biggest and most successful launch and marks a strategic milestone in our vision to expand our presence in the NCR region—one of our key growth markets. This development reflects our commitment to delivering future-ready, thoughtfully designed and curated residential spaces in prime urban micro-hubs,” he said.
Jithendran said that Gurugram’s dynamic real estate landscape, supported by robust infrastructure and a strong demand for premium housing, offers a compelling opportunity for sustainable growth.
“The success of Birla Arika highlights the growing demand for premium residences in Gurugram, as it is set to become a landmark development seamlessly blending opulence with exclusivity in this highly sought-after district,” he said.
The company said that with this record-breaking sales milestone, Birla Estates continues to expand its presence in India’s “most sought-after” real estate market.
In the last quarter, the company also successfully launched Phase 3 of Birla Trimaya, Bengaluru, and is in pre-launch phases for Birla Evara in Bengaluru, Birla Punya in Pune and Birla Navya in the National Capital Region.
Source: Moneycontrol.com